See where a creator can disclose payment, free products or referral commissions in a video, stream or written prize gaming review.
Tell readers or viewers about a material relationship where they encounter the endorsement. Payment, free items and referral commissions can all affect how an audience understands a recommendation. Name the relationship in ordinary language. FTC disclosure guide for creators
| Format | Example disclosure and placement |
|---|---|
| Short video | “The operator paid me to demonstrate this game.” Say it and show it on screen before the demonstration. |
| Livestream | Disclose at the start and repeat it periodically so viewers who join later hear it. |
| Written review | If true, say “We may earn a commission if you use this link.” Place the disclosure with the recommendation and link. |
| Free product | If true, say “The operator gave me this mystery box to review.” Identify any other paid relationship as well. |
Check the claim alongside the disclosure
A disclosure identifies the relationship. Evidence supports the claim. If a creator says a card can be redeemed or that a promotion is available in a named state, check the current prize rules and territory policy before recording the segment. A demonstration of one account cannot establish that every viewer qualifies. How to check a platform
Avoid placing the only disclosure beyond a “more” button or in a crowded group of hashtags. Use a language and format the intended audience can understand. FTC endorsement questions and answers
Example: a paid Card Crush box demonstration. Introduce the payment before opening the box. Identify the card as a battle item and the coins as a separate balance. If the sponsor asks for “available nationwide,” remove the claim: the operator excludes Nevada and Washington, and other prize access needs a state-specific check. Card Crush territory terms
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